California has been hard hit by the current economic downturn. Credit unions and their members have been impacted. USA Federal Credit Union’s President and CEO Mary Cunningham used the recession as a learning experience for herself and team by learning through adversity. USAFCU has taken a proactive approach to protect institutional reserves but also expand and grow. With an average member age of 53, the credit union leadership recognized that, like many credit unions, they were not attracting younger members. Join us to hear from Mary how her credit union has aggressively pursued member growth by attracting and serving younger members.
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