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    Executive Monograph – Looking at today’s economic conditions as a “glass half full”

    Is now the time to hunker down or is now the time to aggressively pursue market share? When asked this question, Laida Garcia, President and CEO of floridacentral Credit Union expressed her views that credit unions that are well-capitalized are in position to aggressively pursue asset and membership growth.

    They should be taking advantage where banks have “opened the door for well-positioned credit unions to step in and serve frustrated bank customers.”

    Here Laida Garcia shares her point of view and welcomes comments below.

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