LMI families are finding it increasingly difficult to save money. In Does Imagery Matter: Delving into the Mind of Low- to Moderate-Income Savers, the Doorways to Dreams Fund (D2D) and the Filene Research Institute partnered to analyze how marketing images influence LMI families’ likelihood of saving.
Researchers found that choosing emotionally provocative images can make successful connections with low- to moderate-income consumers. This works especially well when targeting specific segments within this market, like single mothers. You’ll find examples of successful emotional images throughout this report.
If you’d like your colleagues to see these images as well, Filene and NCUF are offering you a free download of the report’s electronic version. Just fill in the form at: http://filene.org/free/lowwealth to receive your complimentary PDF.