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    N.Y. CUs Meet in Young Adult Outreach Workshop

    More young adult news this week, this time from a NY program made possible by a REAL Solutions grant:

    Representatives from 11 New York credit unions participated in the Credit Union Association of New York’s Young Adult Outreach Initiative last week. During the one-day workshop, the group explored the Gen Y market and experimented with design thinking, a unique approach to product and service innovation.

    Filene Research Institute’s Brent Dixon led the discussions and activities, incorporating the principles of design thinking, which include observation, storytelling, themes and patterns, opportunities, solutions, prototype, and an implementation plan.

    The workshop was funded by a REAL Solutions grant and offered free of charge by the Association and the Filene Research Institute. It was held at Association headquarters in Albany, N.Y. The Association’s 2010 REAL Solutions program builds on the success of its 2009 REAL Solutions Young Adult Outreach Initiative.

    Read the full story

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