“Every day that credit unions delay a well-thought out strategy is another day their competitors gain in cementing a relationship with this demographic.” Jinkook Lee, Professor – Consumer Science, Ohio State University
It’s time to be real about social media. Throwing up a Facebook page, jumping into a blog, or blasting updates via Twitter because you heard you’re supposed to will exhaust you and annoy your members. To do it well (or decide if you should do it at all), you need understanding, strategy, and the right tools to implement.
Over the next four months, we’re going to take an in-depth walk through what social media really means to credit unions. We’ll look at how and why it’s changes behavior, how to create a strategy and implementation plan, how to choose the right tools for the job, and the production methods to execute well.
Here are some more bits for your reading pleasure, gracefully lifted from our promo flyer:
Did you know?
- The average age of American credit union members is 47 years of age?
- As recent as 2007, only 19% of young adults (18 to 34 years of age) report using a credit union most frequently for financial services? This compares to 57% who more frequently use a bank.
- Convenience is the primary deciding factor for young members. They want convenient locations and hours, drive through services, ebanking and epayment. Secondly, they choose a financial institution for access to the right products and services.
Dial 866-274-9016 and password 766281 followed by the # sign.
March 25, 2010 – Understand the Social Media Landscape
Why and how are people using social media? What caused this massive shift in human behavior, and what do these changes mean for your credit union.
- To access the webinar, click the following Meeting URL: http://www.MyEventPartner.com/NCUF5
April 22, 2010 – Develop Your Social Media Strategy
Social media is about people, the technology is secondary. We’ll gain insight by monitoring what your audience is saying online, and how to create a social media plan of action.
- To access the webinar, click the following Meeting URL: http://www.MyEventPartner.com/NCUF6
May 20, 2010 – Build Your Social Media Toolkit
If a social tool is a means to facilitate conversation, which is the best tools to facilitate yours? From social networks to Twitter to blogs to wikis, we’ll look at the opportunities and challenges with these platforms so you can best determine which online media mix will accomplish your goals.
- To access the webinar, click the following Meeting URL: http://www.MyEventPartner.com/NCUF7
June 17, 2010 – Produce Your Social Media Initiative
How to bring your social media plan to life? In this final session we’ll get our hands dirty with design, media production, and learn how to test, measure and optimize your plan for continual improvement.
- To access the webinar, click the following Meeting URL: http://www.MyEventPartner.com/NCUF8