I just posted the following over on the CU Water Cooler Discussion Blog. Hope you find it interesting:
According to an interesting new study, low-income consumers are more likely to order bigger portions of food (such as supersize meals) as a way to boost their status. It makes sense right? Typically people buy bigger homes, bigger cars, bigger TVs, etc. because bigger is perceived as better.
Recently, it was reported that 1 out of 2 people are low-income. Pay attention marketers – what if joining a credit union became synonymous with higher socioeconomic status, particularly among low-income consumers?