CFCU has developed a member volunteer training program, partnered with a local studio to film a series of financial literacy video trailers to be shown before movie features in a local theatre and provided interactive workshops around Biz Kid$ financial education programming. Biz Kid$ is the Emmy Award winning and credit union funded public television series that teaches kids about money management and entrepreneurship.
CFCU’s unique program was launched this year with a grant from the National Credit Union Foundation (NCUF) to help increase CFCU’s capacity for delivering financial education programming and expand opportunities to access financial literacy training and financial counseling in low-wealth and underserved populations in Northwest Louisiana and South Arkansas. Two CFCU member businesses, Fairfield Studios and The Spring Theatre, LLC, have partnered with the credit union to develop and implement the project by contributing services, products and funding.
“Carter Federal Credit Union’s multi-faceted approach to financial literacy is great,” said Lois Kitsch, NCUF National Program Director. “Plus, trailers are an integral part of the theater experience, which makes this such a clever way to reach moviegoers with a message that will resonate.”
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