Credit unions looking for outreach activities this April, National Financial Literacy Month, have a few new resources to tap into thanks to the National Credit Union Foundation (NCUF) and the Texas Credit Union Foundation (TCUF). The two foundations have developed a new initiative, entitled “Credit Unions Support Financial Education: Leading the Way to Financial Freedom” and is being piloted in California, Illinois, Louisiana, Nevada, New York, North Carolina, South Carolina, and Texas by state credit union foundations in each state.
In order to join in this initiative, credit unions in participating states must commit to collecting pledges for supporting financial education and to holding a “Financially Fit Day” event April 4, to include fundraising among staff and members. Fundraising could be as simple as a jeans or casual day for staff, but additional ideas are included in a toolkit at financialeducation.coop, the website created for this new initiative. Also included on the website are pledge forms and other campaign resources such as sample newsletter articles, a sample flyer and statement stuffer, and web buttons.
“Supporting financial education is critical to the success of not only the credit union movement, but our country as well,” said Christopher Morris, NCUF Director of Communications. “We hope this campaign allows even more consumers to achieve financial freedom.”
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