From CUNA News Now – Illinois REAL Solutions program partner credit unions attended their first in-person meeting of 2012 last week. They discussed attracting new members and eco-friendly loans, and compared popular prepaid cards.
Jonthan Fuhrman, marketing consultant with CU Solutions Group, noted that Generation Y (ages 17-32) is a group most credit unions hope to attract as new members. The evolution of technology and this group’s lack of experience in managing money makes reaching Gen Y an interesting challenge, he said.
He shared information on understanding Gen Yers, then reviewed marketing methods – traditional, online, social responsibility, mobile and referral – and explained how to maximize their effectiveness in reaching out to Gen Yers.
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Illinois REAL Solutions Network has First Meeting of 2012
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