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Vicki Joyal, Principal

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CVJ Solutions, LLC
5214 Milward Drive
Madison, WI 53711
Email: vjoyal@cvjsolutions.com
Phone: 608/217-6200
Website: http://cvjsolutions.com

Presentations:

  • Tax Refunds Done Right – Volunteer Income Tax Assistance (VITA) Sites, Refund Anticipation Loans (RALs), and the Earned Income Tax Credit (EITC)
  • Practical vs. Predatory – Payday Lending the Credit Union Way
  • A Market Bridging Product – Prepaid Reloadable Debit Cards
  • Conquering the Corn Maze – Strategic Considerations for Small Credit Unions

Speaker Fees:

  • $1,500 per session (generally 90-120 minutes in length) + travel expenses

Speaker Biography:

Vicki Joyal is the President & Owner of CVJ Strategic Intelligence, a Madison, WI-based business providing credit unions and related organizations with a unique blend of strategic research and consulting expertise. With over 20 years of management and analytical experience, Joyal is adept at conducting market research and analysis, and is frequently called upon to consult and speak about emerging issues, demographic trends, and marketing opportunities facing credit unions and the financial services industry.

Prior to CVJ, Joyal was Vice President of Research Services for the Credit Union National Association (CUNA). During her tenure, she led a team of senior analysts that gathered and disseminated information about financial institutions, their employees, members and consumers. In this role, she was also the project director and primary analyst for CUNA’s annual Environmental Scan (E-Scan), a strategic planning resource for credit unions.

Joyal currently serves as a field coach for the National Credit Union Foundation’s REAL Solutions® program, working with state leagues/associations—including Pennsylvania, Louisiana and Alabama—to help credit unions develop and implement financial products/services for low-to-moderate income and low-wealth consumers as a sustainable strategy for growth.