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Field Coaches

Meet the REAL Solutions(R) Field Coaches.


Larry Blanchard, CUDE

Larry Blanchard, CUDE

Email: lblanchard@realsolutions.ncuf.coop

Larry Blanchard is senior vice president and Washington representative of CUNA Mutual. He is responsible for federal legislative and regulatory representation, as well as national financial services industry and credit union system relations. In these roles, Blanchard is chairman of the credit union system’s UBIT Steering Committee, and CUNA Mutual’s leader on data security legislation. He also serves on the advisory board of the National Credit Union Foundation’s REAL Solutions® program.


Vicki Joyal

Vicki Joyal

Email: vjoyal@realsolutions.ncuf.coop

Vicki Joyal is Principal of CVJ Strategic Intelligence, a Madison, WI-based business that provides strategic research, intelligence, and marketing solutions to credit unions and the financial services industry. With over 20 years of leadership and analytical experience, Joyal frequently writes and speaks about emerging issues, demographic trends and marketing opportunities facing credit unions and the financial services industry.


Mark Lynch, CUDE; ACUDE

Mark Lynch, CUDE; ACUDE

Email: mlynch@realsolutions.ncuf.coop

Mark Lynch is a credit union consultant, who has been a credit union member for over 30 years and a credit union board director for over 20 years. Prior to moving to the United States from Australia in July 2004, he was the Deputy Chairman of Australian National Credit Union, then Australia’s largest credit union and the Volunteer & Resources Manager with the Australian Credit Union Foundation where he was responsible for increasing the profile of CUFA within the credit union movement and coordinating the efforts of the Development Educators Network.


Nancy Pierce

Nancy Pierce

Email: piercen@kcnet.com

Nancy Pierce, Ph.D., is the President of Tipton Research Group in Kansas City, Missouri, which provides research and consulting services to the credit union industry. She is a 25-year veteran of the credit union industry and served as president of Mazuma Credit Union in Kansas City and Chairwoman of both the Missouri Credit Union Association and the Credit Union National Association.