//Home / Blog / Emerging Markets
  1. // Emerging Markets

    Reaching the Underserved Hispanic Market

    According to the 2010 U.S. Census Report, 50.5 million people residing in the United States were of Hispanic or Latino origin. This represents 16% of the U.S. population, up from 12.5% in the 2000 Census Report. More than half of the growth in the total population of the United States between 2000 and 2010 was due to the increase in the Hispanic population. Furthermore, this growth is expected to continue, with Hispanics expected to represent 25% of the U.S. population by 2050.

    Read more

  2. // Emerging Markets

    Truliant FCU Assisting Entrepreneurs in Underserved Areas with Financial Literacy

    Marjorie Rorie, Director of Community Services for Truliant Federal Credit Union chats with students during the credit union's REAL Entrepreneurship class.
    Thanks to Truliant Federal Credit Union’s Rural Entrepreneurship through Action Learning (REAL) Entrepreneurship Program, small business owners and entrepreneurs are receiving a comprehensive education on financial and business literacy in underserved and rural communities in North Carolina.

    Read more

  3. // Emerging Markets

    NCUF Calls for Credit Unions to Submit Proposals to CFSI Fund

    The National Credit Union Foundation (NCUF) is encouraging credit unions to submit grant proposals to the Financial Capability Innovation Fund II (FCIF II), an initiative led by the Center for Financial Services Innovation (CFSI), the nation’s leading authority on underserved consumers. FCIF II will provide valuable financial and technical assistance to innovative nonprofit-led interventions designed to promote financial capability among low-income and underserved consumers. Credit unions are able to submit applications in response to CFSI’s recently released Request for Proposals that outlines the competitive process for distribution of $2.5 million of grant funding.

    Read more

  4. // Emerging Markets

    Final Cycle of BEST Program Ongoing in NJ with Support from REAL Solutions

    The group of interns, credit union representatives, and program partners at a recent luncheon at the New Jersey Credit Union League office to discuss the experiences of Cycle VII of the Building Economic Strength Together (BEST) internship program.
    Over 54 million people and 19 percent of the United States population – or one out of every five Americans – have some type of disability and a large number of which are “unbanked” or “underbanked.” Credit unions in New Jersey are working to make a difference in this area with the Building Economic Strength Together (BEST) internship program. The BEST program is a collaborative project that provides internship opportunities for people with disabilities. The last cycle, Cycle VII, of the program is underway in New Jersey after being piloted two years ago in New Jersey.

    Read more

  5. // Emerging Markets

    FinancialEdge Community CU Serving Adults with Barriers to Employment

    Jeremy Coberley, president/CEO of FinancialEdge Community CU, left, and Chris Girard, president/CEO of Do-All Inc., cut the ribbon officially opening the FinancialEdge branch inside Do-All's main facility in Bay City. For phase II of the project, FinancialEdge is opening a branch inside one of Do-All's retail stores. It will be staffed by Do-All trainees.
    By developing a credit union branch inside a thrift store that is operated by people with disabilities, FinancialEdge Community Credit Union in Bay City, Mich. is hoping to better reach the low-income people who live in the Bay City area. FinancialEdge’s project is supported by grants from the National Credit Union Foundation (NCUF) and the Michigan Credit Union Foundation.

    Read more

  6. // Emerging Markets

    What Credit Unions Can Learn From…Supersize Meals?

    According to an interesting new study, low-income consumers are more likely to order bigger portions of food (such as supersize meals) as a way to boost their status. It makes sense right? Typically people buy bigger homes, bigger cars, bigger TVs, etc. because bigger is perceived as better.

    Read more

  7. // Emerging Markets

    See How Underbanked Your Community is with Bank On

    Have you seen this? It’s a neat tool I came across recently. It’s from the folks at Bank On and JoinBankOn.org by CFED in partnership with the San Francisco Office of Financial Empowerment, the National League of Cities and the New America Foundation, with support from the U.S. Department of the Treasury.

    Read more

  8. // Emerging Markets

    Holy Rosary CU Helping Hispanics Become Financially Literate in Kansas City

    Holy Rosary Credit Union is making headway in helping their local Hispanic community become financially literate, in large part thanks to “Your Finances Today,” their successful collaborative financial education program.

    Read more

  9. // Emerging Markets

    From Good to Growth – Reaching the Immigrant Population

    The immigrant population is the fastest growing emerging market and credit unions have a tremendous opportunity serve them. Whether through language classes, unique product offerings, or partnerships with community groups, credit unions are poised to help this market succeed.

    Read more

  10. // Communication Strategy

    Serving Diverse Members – A Sensitivity Guide

    Could your credit union employees benefit from Sensitivity/Diversity Training? We’ve developed a new sensitivity guide to help…

    Read more

  11. // Emerging Markets

    60 million Americans are Underbanked

    Yesterday I had the pleasure of talking to a representative from the FDIC who sought our advice on how financial instutions can provide access to affordable transaction products. I was able to give her a host of credit union examples as well as share our product toolkits with her. In talking with her I found that FDIC has just completed a “National Survey of Unbanked and Underbanked Households”... (continue reading)

    Read more

  12. // Emerging Markets

    HarborOne MultiCultural Banking Center is one of a kind!

    In my work I get to see the very best of what credit unions do to serve their members…and sometimes I find something extraordinary to learn about and to share to our REAL Solutions readers. One such place is Harbor One Credit Union’s Multi-Cultural Banking Center.

    I, along with our field coaches and league liaisons, had the opportunity to visit the center and to see first hand credit union philosophy – I mean business philosophy working. This sustainable banking operation builds solid partnerships to bring the best of financial and social services to unbanked working immigrants.

    At the same time the financial services are affordable but are sustainable building reserves for other members. For this reason, I asked Field Coach Mark Meyers to delve into what it takes to build this operation so that other credit unions can determine if they too can offer immigrants sterling service….

    Jim Blake President/CEO was clear this was a business decision for them – a good one as the credit union has seen double digit growth in both membership and assets in recent months. This is a must-read.

    Click here to download the HarborOne Business Strategy Highlight.

    Read more

  13. // Emerging Markets

    One Question Survey: Focus In or Focus Out?

    The current economic environment has had major impact on American families and the credit unions that serve them. Each quarter 250,000 families are losing their homes to foreclosure. Countless others have voluntarily surrendered collateral in an attempt to save their homes. Unemployment is high many areas also causing rising delinquency within credit unions.

    On another note, the failure of more than one major banking institution has consumers looking for a safer alternative. Many are turning to credit unions as a place they can trust.

    Given this, we want to ask you:



    Why is this true for your shop? We’d love to hear from you in the comments.

    Read more

  14. // Emerging Markets

    Capturing the Immigrant Market

    Immigrants come to the United States for many reasons, most seeking a chance for a better life for their families and children. This past century of credit union service to the nation parallels an era of immigrant growth that continues today.

    While membership growth and market share are slowing, serving immigrant populations answers both philosophical and business needs for credit unions.

    Click through to read more and access our free whitepaper.

    Read more

  15. // Emerging Markets

    Investing in the Immigrant Community

    Government Employees FCU CEO Carla Decker talks about the long-term implications of engaging and empowering immigrants with financial services and development.



    Read more